About Us

Hi Gorgeous Mama!

My name is Lyndsey, I am based in the North East of England and I am a first time Mam to my gorgeous baby Ayda Quinn, she is my whole world and the inspiration behind Fierce!

When I was pregnant I decided I wanted to breastfeed, it occurred to me that I might not be able to necessarily wear certain styles. I spent hours scouring the internet for clothes that were suitable for nursing in that I actually liked, I'd often order 'normal' clothes but they would turn up and I couldn't feed in them, I found a lot of the actual nursing clothes were maternity fit, frumpy or expensive, I didn't want to wear maternity clothes when I wasn't pregnant and I wanted to be able to continue to dress like myself but nurse with ease, one little idea became one big dream and Fierce was born! 

I believe in and hope to empower women to confidently breastfeed in public whilst also supporting women to maintain their own sense of identity post childbirth which I think is really important. 

I have lots of exciting plans for the future, hopefully this is only the beginning! I hope that what we bring you at Fierce makes you look and feel as amazing as you are and allows you to breastfeed with ease and confidence!

A huge thank you for checking us out!

You got this Mama - you are Fierce! 


Lyndsey and Ayda Quinn xx