About Us

Hi Gorgeous Mama!

My name is Lyndsey, I am based in the North East of England and I am a first time Mam to my gorgeous baby Ayda Quinn, she is my whole world and the inspiration behind Fierce!

When I was pregnant I decided I wanted to give breastfeeding a try, I spent hours scouring the internet for clothes that were suitable for nursing in that I actually liked, I'd often order 'normal' clothes but they would turn up and not be suitable, I found a lot of the actual nursing clothes were maternity fit, frumpy or expensive, I didn't want to wear maternity clothes when I wasn't pregnant and I wanted to be able to continue to dress like myself but nurse with ease, one little idea became one big dream and Fierce was born! 

All of our clothes are normal fit and breastfeeding friendly, they come with Aydas seal of approval, shes our product tester and the real boss around here!


I believe in and hope to empower women to confidently breastfeed in public whilst also supporting women to maintain their own sense of identity post childbirth which I think is really important. 

I have lots of exciting plans for the future, hopefully this is only the beginning! I hope that what we bring you at Fierce makes you look and feel as amazing as you are and allows you to breastfeed with ease and confidence!

A huge thank you for checking us out!

You got this Mama - you are Fierce! 


Lyndsey and Ayda Quinn xx